In part, this is thanks to the powerful specifications of the individual components which Xiaomi use in their devices. Threats can emerge from various factors such as - economic growth, increase in consumer disposable income, changes in consumer preferences, technological … Product innovations & Differentiation – Being a market follower is tough and Xiaomi needs to get a step ahead by introducing highly differentiated phones which have innovative touches to it. The better phones they manufacture, the more they will be able to capture market share. Each brand is coming up with products which are almost similar, thereby making it difficult for the customer to choose one brand over other. Threats- Xiaomi: Designing an Ecosystem For the "Internet of Things", Chinese Version. As a result, it cannot take advantage of the skimming price or the advantage is not as profitable as it would be for Samsung or Apple or other such high end brands. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. It’s worth mentioning that much of Xiaomi’s sales are currently accounted for with eCommerce. Excellent entrepreneurial team member, e.g. As it mainly follows online sales model, which is becoming popular in many countries, it should expand to countries where E-commerce mode of purchase is well established or in the process of establishment. This perception leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints. Xiaomi Swot Analysis. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi. Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Xiaomi is facing in its current business environment. Strength. SWOT Analysis is a strategic business planning …. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. Service – The lack of service centers equivalent to the number of sales by the brand is a worrying statistic. It wouldn’t take a lot for a premium manufacturer such as Apple to offer a more budget-friendly device, and that could have devastating consequences. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Brand Differentiation is absent – The smartphone segment has become such that brand differentiation is becoming very difficult. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. So what are these political factors? These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. They design, manufacture, and sell many of their products in the country. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. Xiaomi being the “Coolest Company” in the heart of its users is committed to continuous innovation. 9.12.5 SWOT analysis. Distribution – Besides online distribution, Xiaomi also needs to concentrate on offline distribution if it ever wants to be consistent like some of its top competitors. E-commerce advantage – The Flash sale model is a very popular model which has worked wonders for Xiaomi. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. This is due to cheap labour and due to the technology built over time. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and wifi routers. Xiaomi’s pricing strategy is based around not having any brick and mortar stores. Threats in the SWOT analysis of Xiaomi Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. By the end of the case, students should be able to: Understand the broad macro-environment of Xiaomi and the Chinese smartphone industry in terms of … Brand Image and Equity – Because the advertising and marketing efforts are poor, the brand image is not so good as Samsung or Apple or other such competitors. Xiaomi: an overview. Show More. Expanding the product portfolio will help the brand in brand building as well as in getting higher revenues. Xiaomi is a Chinese brand in every capacity. Thus, they are a huge threat to Xiaomi. There’s a growing environmental consciousness, especially in more developed countries, and Xiaomi may be able to profit from this while saving the planet! It has been extremely successful using its innovative marketing approach to sell its products online. This shows that Xiaomi is strongly rising in the smartphone market and has already beaten several giants. Swot Analysis Of Xiaomi 736 Words | 3 Pages 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. Register to read the introduction… It is the market leader and a trusted brand in China which has made the country proud. Xiaomi … One of the Largest Smartphone maker – Xiaomi is one of the largest smartphone makers in the world. Xiaomi Pestle Analysis. On the topic of branding, Xiaomi has another opportunity for growth. Highest selling Smartphone – The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. Download PDF. Xiaomi is a company from Beijing in China which manufactures Smartphones. 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